Arts, Culture and Media

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
How do processes of mediation influence artistic innovation? In what ways are the audio-visual arts, such as film, theatre and music, interrelated and which artistic values do they share?

open_in_newstudy website

typeregulier, 180 EC
start1 september
taalvolledig English
opleidingsduur3 jaar voltijd
numerus fixusnee

What is the specific impact of audio-visual media upon individuals and culture? How do arts events contribute to our collective cultural memory, individual identity, and sense of place? And, through recent processes of globalisation, how does the transnational consolidation of the creative industries relate to the local organization, symbolic meaning, and marketing of music, film and theatre and their collective interpretation?

These are some of the issues addressed by the Film, Music, Theatre/ Performing and Audio-visual Arts degree within the Arts, Culture, and Media Department for Dutch and international students who want to study the arts in an international and digitally mediated context. Because the international perspective, this innovative three-year English-language Bachelor's degree specifically highlights the prominent role of arts as interactive forms requiring multidisciplinary theoretical paradigms. To accomplish this, the programme offers both a specialization framework (Analysis and Criticism or Policy and Marketing) and in-depth study into three of the most dominant internationally mediated and interconnected artistic forms within sonic and visual cultures (Music, Film and Theatre). During the programme students acquire a fundamental understanding of the most relevant perspectives and methodologies for studying the arts as mediated processes including arts philosophy, arts cognition, media theory, arts aesthetics, and arts sociology. Because the programme develops a framework for thinking about the mediation of the arts in international contexts especially in a climate of increased competition and decreased funding, the themes of arts legitimization, globalisation, digitalisation, and intertextuality remain important issues from which to situate current patterns of evaluation, distribution, organization, and creativity.

During the programme, students enrol for two of these three arts disciplines for their major:

Arts Culture and Media Teaching and Research Faculty

Waarom aan de RUG?

The Arts Culture and Media programme is unique because it offers an
  • Interdisciplinary study within modules that examine the mutual interdependence of the arts
  • In-depth study in one art form and
  • Socially relevant study examining the social, ethical, and ideological dimensions of contemporary arts worlds in order to build bridges between academic institutions and living artists, communities, and arts organisations for their mutual and healthy proliferation in society.


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opbouwThe first semester of Year 3 focuses on the Minor. These 'future-oriented' Minors should help you prepare for choosing a follow-on degree programme or a career. You can opt for a pre-Master's Minor, a Minor abroad, a career-oriented Minor, a teacher-training Minor or a University Minor.
1e jaar The first semester surveys the history of the arts in society, from prehistoric times to today. You are introduced to the social function of the arts, while also developing your academic skills in writing and research.
All students: Introduction to Audiovisual Arts A (5 ECTS). International Students: Introduction to Audiovisual Arts B (5 ECTS). Dutch Students: Inleiding Kunstwerelden (5 ECTS)
10 EC
History and Theory of Arts and Media A and B
10 EC
Arts Sociology I and II
10 EC
Theatre 1A: Analysis, History and Theory
5 EC
Thinking about Art I: Philosophy of Arts
5 EC
Music 1A: Introduction to Classical Music
5 EC
Film 1A: Film Analysis
5 EC
Theatre 1B: Analysis, History and Theory
5 EC
Arts and Cognition
5 EC
Music 1B: History and Theory of American Popular Music
5 EC
Film 1B: Film Analysis
5 EC
2e jaar The second year focuses intently upon your arts specialisation of film, music or theatre. You study these discipline's history and theory while also choosing one of two frameworks related to contemporary professional arts worlds:

  1. Arts Policy and Marketing
  2. Arts Analysis and Criticism

Both tracks offer arts education as a focus. You also receive an introduction to the philosophical background of your arts specialisation, acquiring a more theoretical understanding of your chosen discipline.
Theatre II: History and Theory
10 EC
Music II: Topics in Classical Music
10 EC
Film II: Film History
10 EC
Mediality to Intermediality
10 EC
Quantitative and Qualitative Research Methods for the Arts
5 EC
Arts Policy and Education
5 EC
Theatre III: Theory and Analysis
10 EC
Music III: Popular Music Theory and Analysis
10 EC
Cultural Entrepreneurship I
5 EC
Narrativity Across Media
10 EC
Film III: Film Theory
10 EC
3e jaar In the first semester of the third year you follow the minor of your choice. There are several options for this minor, for example a study abroad minor or a career minor. In the second semester you follow three courses: in your arts specialization and related to your framework. In this semester you also write your Bachelor's thesis, combining a topic related to your chosen arts discipline and professional framework.
10 EC
10 EC
10 EC
10 EC
Arts in Practice: Film Project, Theatre Project or Music Festival afstuderen
10 EC
Cultural Entrepreneurship II
10 EC
Evaluating the Arts
5 EC
Film/Music/Theatre in a Global Context
5 EC


specialisatie Music

Studying music in Groningen in the Arts, Culture and Media Department offers students a broad spectrum of perspectives from which to situate music's role in culture and society.

Within core modules, students learn to identify the aesthetic, historical and formal qualities connected to various music genres from baroque to jazz and from musique concrète to EDM. The programme provides an overview of relevant theoretical models, drawing in particular from the disciplines of cultural studies, ethnomusicology, musicology, media studies, and theories of race, gender, sexuality, and ethnicity. Individually and in groups, students engage in research projects that expose them to local, national, and international music cultures and phenomena. Here, they investigate the changing processes guiding music's mediation and institutionalisation in the twenty first century.

Coordinator Music:

specialisatie Film

The Film Studies track offers a specialization in the study of film as an art form, a medium, and a cultural practice.

Students following this track become acquainted with a wide range of film genres and styles. They learn theoretical concepts from film and media theory to film philosophy, emotion studies, cognition and aesthetics. These perspectives enable students to examine the various shades of the film experience and to understand trends like techno aesthetics, transmedial storytelling and complex narration. Film students have full access to: devoted staff supervision and hands-on education; a national high-profile network of professional internships; a distinguished international network of associated academic partners for research and education. Groningen is a lively city with multiple (art house) cinemas. We offer great possibilities for ERASMUS exchanges to partner universities like the Freie Universität Berlin, Paris-Sorbonne, and many others. Last but not least, we regularly feature renowned guest lectures by outstanding artists, scholars and cultural critics.

Course Coordinator: Dr. Annie van den Oever,

specialisatie Theatre and Performance Arts

The theatre and performance track offers in-depth study of all forms of theatre as historical, cultural and social practice, as well as the contemporary market and its related interdisciplinarity.

Within this specialisation, students study the rich and diverse history and theory of theatre from ancient drama to dramatic, post-dramatic theatre, and experimental performance, acquiring insights into a number of perspectives and research methods. Through individual research and group projects, students focus upon the creation and perception of theatre; the goals and intentions of theatre makers; and the public's experiences and interpretations.

During their studies, students of theatre and performance remain in constant contact with the contemporary theatre market by visiting a number of local and international productions and festivals, participating and organizing pre- and post-show discussions with theatre makers and contributing dramaturgically to the creative process of artists. Additionally, they are also asked to create a theatre project of their own and present it publicly in a theatre venue in Groningen. This way they also have the opportunity to come in contact with the practical side of the artistic process.

Coordinator Theatre:

specialisatie Arts Analysis and Criticism

The Arts Analysis and Criticism Framework offers students intensive study into the three fundamental facets surrounding criticism of the arts in the contemporary arts worlds:

(1) an aesthetic understanding of arts practices as inherently mediated phenomena; (2) a recognition and conceptualisation of the interdependence of the arts across disciplines and across media and finally (3) an examination of new and creative forms for evaluating the arts, motivated in particular, by digital media.

Differentiating between these various critical aesthetic debates - such as those offered in the fields of arts ethics, performance theory, film theory, and arts and emotions - is an important aspect of this framework. For this framework, students enroll in courses in order to acquire a firm grounding in those three facets of arts media theory (mediation, intermediation, digitalisation), while also developing the written and evaluative skills to undertake their own unique forms of arts criticism and analysis. In short, the arts criticism and analysis framework provides students further grounding into the important debates reflective of contemporary arts criticism practices, which cross disciplines and media, while further cultivating greater understanding of the specific debates and concepts surrounding particular art forms.

specialisatie Arts Policy and Marketing

The Arts Policy and Marketing Framework offers students an in-depth perspective on how the arts are organised in society.

In this track, students examine how the production and mediation of the arts are marketed in a larger societal context. Furthermore, this frame investigates how the experience of the arts becomes meaningful for arts participants, including audience members, music fans, and arts professionals while also examining how these players impact the broader culture. Thus the framework devotes particular attention to examining to what extent local authorities value (or fear) the arts and their broader impact upon culture. The seminars introduce students to various core methods for studying the arts as a social activity, drawing heavily from social science methodologies. Furthermore, the grounding concepts for arts management and arts marketing as well as more broadly conceived cultural perspectives on the value of the arts within the domain of arts education and policy are also discussed. Thus the seminars incorporate concepts and methodologies from a variety of disciplines, especially from the social sciences, management sciences, cognitive sciences and public policy theory.
Coordinator Arts Policy and Marketing: Quirijn Lennert van den Hoogen (

minor Minors

The fifth semester of your studies is dedicated to your Minor: a coherent set of future-oriented course units. It prepares you for a follow-on Master's degree program or for entering the labour market. You can opt for a Career Minor, a Minor abroad, a University Minor or a Faculty Minor.


taal van onderwijs100% en
onderwijsopzet35% zelfstudie
30% theorie
35% praktijk
case study, literature study, internship, research project, excursion, lecture, working group, group assignment, individual assignment, self study, seminar
study guidance
If you have any questions or doubts about your studies, you can always contact the study advisor. He/she knows the ins and outs of the programme, the Minors, the study abroad options and yearly planning options. Study advisors are impartial and everything that is discussed is treated confidentially. They can also assist you in choosing the right institutions and student desks for your problems.
exchange programs
  • - Europa
  • Uitwisselingsprogramma's - Europa
    Diverse universiteiten in Belgie, Finland, Slovenie, Zweden, Zwitserland, Denemarken, Duitsland, Estland, Hongarije, UK
bindend studieadvies
  • minimaal 45 EC in de eerste 12 maanden

You will be offered study advice after first year of study. You can expect a positive result if you have earned more than 45 ECTS credit points (out of a total of 60 ECTS). If you have earned fewer than 45 ECTS and are issued a negative result, you will not be allowed to continue with your degree programme.
You will receive preliminary study advice in December to make sure that you know where you stand. Please contact your study advisor as soon as possible if you have any questions about the BSA system.
N.B. Some degree programmes use a tutoring system; please check with your study advisor.

Toelating en kosten


1 september 2019

aanmelding deadline : 1 mei 2019
wettelijk tarief : € 2083 (€1042 in het eerste jaar)
instellingstarief : € 8450
niet-EU/EER studenten : € 8900

1 september 2020

aanmelding deadline : 1 mei 2020
collegegeld nog niet bekend

toelaatbare profielen
VWO C&Mtoelaatbaar
VWO E&Mtoelaatbaar
VWO N&Gtoelaatbaar
VWO N&Ttoelaatbaar
hbo-pAdditional requirements English: Minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components)

Minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) B2 on all items (preferably C1).

Dutch VWO diploma, a German Abitur, an International Baccalaureate diploma, a European Baccalaureate or another diploma that is sufficient for acceptance to a Dutch university. Students with Dutch 'hbo-propedeuse' diploma also need to meet the language requirements as mentioned below.

estimated monthly costs

bron: Nibud
303kamerhuur in Groningenrond het landelijk gemiddelde
172collegegeldop basis van € 2060 per jaar
80studieboeken en -spullen
77uiterlijkkleding, kapper, schoenen
132vrije tijdstappen, uit eten, vakantie
42vervoernaast de OV-kaart

€ 1171totale maandelijkse uitgaven landelijk gemiddelde is € 1181
Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven


293 studenten volgen deze opleiding
70% daarvan is vrouw
81 eerstejaars gestart in 2017
68% daarvan is vrouw
29331 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: StudieData


Study Association IK is the study association of Arts, Culture & Media at the University of Groningen.
IK organizes both study related and non-study related activities. The Study Association currently exists of a little bit less than 200 members, eight committees and a board with four members.

Op kamers in Groningen

55216studenten studerend
31914studenten woonachtig   
€ 303gemiddelde kamerprijs
kamer betaalbaarheid
21 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête

aan het woord: studenten en docenten

Vanessa van 't Hoogt
I think it's important to gain a practical understanding of the arts world. That's why I did (and still do!) volunteer work at several art institutions alongside studying for my Bachelor's degree.

Self-development outside your studies
‘I think it’s important to gain a practical understanding of the arts world. That’s why I did (and still do!) volunteer work at several art institutions alongside studying for my Bachelor’s degree. I was also actively involved in IK, the ACM study association, as the secretary of the Museum Committee, and as chair of the Party and Introduction committee I’ve organized several parties and the introduction camp. That was so much fun...
Last month I went to a recruitment fair in Germany.I have learned a lot from being actively involved in the study programme, the association and the Faculty – not only by working in a project team, but also by chairing a committee, monitoring its tasks and being responsible for an activity.

Groningen is a lively city with a rich cultural life and there is always something to see and experience. All the culture, sport and leisure facilities and amenities provide excellent opportunities for self-development outside your studies.’

lees verder ...
Student Ambassador Susanne van Rest
Not only the aesthetics and history of artworks are studied, but you also examine subjects on sociology, cognition and philosophy

About SusanneHi! My name is Susanne van Rest. I am 22 years old and I am studying Arts, Culture and Media at the University of Groningen. I am in my third year, currently working on my minor of Art and Religion. The minor you choose in your third year can broaden or specialize your degree programme. My main subject of study is Theatre, thus I am often found spending and enjoying my time in the theatre...
The Arts, Culture and Media programme initially appealed to me because it views art from many different perspectives. Not only the aesthetics and history of artworks are studied, but you also examine subjects on sociology, cognition and philosophy. With this programme you study the arts on a deeper level. In addition, it appealed to me that you can delve into many different art forms, not just focusing on one. Since I am interested in theatre and visual art, this suited me well.Read more about Susanne Rest and why she chose to study Arts, Culture & Media in Groningen!

Questions? Send Susanne an e-mail!

lees verder ...
Leonie Fransen
Placement at the Press and Publicity department of BNN, Hilversum

My time at BNN taught me how to work hard and accurately in an informal atmosphere and how a public broadcasting company operates. I acquired new skills, such as writing press releases and dealing with audience reactions. I also discovered my strengths and weaknesses and decided which direction I want to take after I graduate.

I would advise other students to do a placement because it gives you a unique opportunity to look behind the scenes of a potential working field. Apart from acquiring new skills, you also find out whether a particular sector lives up to your expectations...
I was particularly proud to see my own press releases in the newspapers, on and broadcast on NOS op 3 and the like. But I certainly won’t forget the ‘regular’ hours in the office either.

lees verder ...
Student Ambassador Joanna Zienkiewicz
Whether you are interested in examining arts from a theoretical point of view or in the practical side of arts policy and marketing, this study is something for you!

About JoannaHello! My name is Joanna and I come from Poland. I’m currently living my dream of studying abroad and making friends coming from various cultures and backgrounds and I’m here to help you achieve your dream if it happens to be similar. I’m interested in theatre, creative writing, music, politics and much more, and I’m trying to make the most out of every day I spend in the wonderful city of Groningen!Why Arts, Culture & Media?I had a hard time choosing a discipline that interests me the most...
I always enjoyed writing and giving my opinions on art, which I engaged in at all opportunities. That’s why a study like Arts, Culture and Media – broad, contemporary and with the possibility to go more in-depth on chosen specializations (in my case: Analysis & Criticism, Theatre, and Music) seemed perfect for my interests. Whether you are interested in examining arts from a theoretical point of view or in the practical side of arts policy and marketing, this study is something for you!Read more about Joanna Zienkiewicz and why she chose to study Arts, Culture & Media in Groningen!

Questions? Send Joanna an e-mail!

lees verder ...
Myrthe Engeltjes
The programme is theoretical in nature, but motivates you to discover the practical applications, and offers you the opportunity to explore the various artistic disciplines in depth

I’m really happy with my choice!After studying Nursing for two years, I decided to rekindle my dormant interest in art and culture. I moved from Elburg to Groningen, and started the degree programme in Arts, Culture and Media. The programme is theoretical in nature, but motivates you to discover the practical applications, and offers you the opportunity to explore the various artistic disciplines in depth. In addition, you also follow course units in sociology and philosophy, for instance...
For example, I’m the PR Officer for the Party and Introduction Committee of the study association, where I’ve met lots of cool people from many different countries. I’m really happy with my choice!

lees verder ...
Neesha Kanagarajah
Studying Arts, Culture and Media promotes independence

I chose to study Arts, Culture and Media as I've always had a keen interest in art history and the creative machineries that make daily life so much more interesting. After trailing down various paths in life, studying other courses and working in a professional environment, I decided to follow my passion and it proved to be the most challenging of them all. The Arts aren't a rigid set of rules - unlike other studies which I have done- therefore learning it is completely at your own capacity to understand it. This promotes independence and thinking critically about what you are learning.
Jonne ter Braak
werkzaam als Programmer bij Felix Meritis and Welcome to the Village festival
My job is to 'know what's going on', not only in the artistic world but also in society as a whole.

‘I work as a programmer and decide the artistic policy of the Felix Meritis cultural centre, as well as the theatre programme for the Welcome to the Village festival. My job is to ‘know what’s going on’, not only in the artistic world but also in society as a whole. I am continuously busy creating links between current affairs, artists, the works and the audience. On a practical level, this means I go to a lot of performances, read blogs, newspapers and specialist literature, and invest in a professional network...
The programme was absolutely essential to my work; as well as a thorough knowledge of theatre, it also provided me with a sociological and philosophical foundation. It’s precisely that link with other parts of society that you need to create a relevant artistic programme.’

lees verder ...
Carola van Dijk
werkzaam als Volunteer at the safety collection of the EYE Film Museum in Amsterdam
Alumnus Carola van Dijk

Volunteer at the safety collection of the EYE Film Museum in Amsterdam
Studying film in Groningen gives you so many opportunities to broaden and/or deepen your interest in the field. Attending the Summer Film School in Antwerp, volunteering at the university's film archive and enjoying the support of dedicated staff members really helped channel my career orientation.
Mateo Palencia Morales
werkzaam als ERASMUS exchange student from Complutense University Madrid
Alumnus Mateo Palencia Morales

ERASMUS exchange student from Complutense University Madrid
I highly recommend the Film and Media Studies department at the University of Groningen. I was a visiting student here in 2014, and I had the chance to study film in all its variants, focusing on theory and history, analyzing movies, and making an audiovisual essay. I couldn't like it more! What impressed me in particular was the enthusiasm of the professors and their assistants in teaching as well as their domain of the subjects...
I felt really welcomed by the whole department and therefore I highly recommend you to study there. If film is the field you would like to make yours and you have the opportunity to do so, go ahead!

lees verder ...
Omar Larabi
werkzaam als Freelance writer for De Filmkrant and, editor for Stand van Stad (The film edition), contributor to Movie Insiders podcast, Cineragua Festival, Glasnost Radio
Alumnus Omar Larabi

Freelance writer for De Filmkrant and, editor for Stand van Stad (The film edition), contributor to Movie Insiders podcast, Cineragua Festival, Glasnost Radio
For me, studying in the Film and Media Studies program was a way to use my already existing love for film, and mould that into a theoretical framework. I was challenged to dismantle movies, and put them together again. I still use these academic theories and techniques in my work as a film critic. You learn to watch film in another, elaborate way.
Unifocus 6: Film Studies

Feiten en / studie in cijfers


bron: Nationale Studenten Enquete
algemeen oordeel4.04.0
De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.

Arts, Culture and Media aan de Rijksuniversiteit Groningen is beoordeeld door 89 respondenten. Gemiddeld waarderen ze de opleiding met 4.0 uit 5.

Na de studie

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Beroepsperspectief / arbeidsmarkt

Once you have graduated, you will be qualified to work within organisations related to the arts, such as theatres, arts companies, concert halls, popular music venues, orchestras and museums. You could also work for a publishing firm, within government institutions, for research companies, or within public media organizations (radio, TV or internet). Your employment tasks will range from arts curatorship and arts research and evaluation to management and policy consultation.
current job market
bron: arbeidsmonitor
€ 1760gemiddeld bruto maandloon
39%kans op een vaste baan
34%kans op een voltijd baan
30%kans op een baan op niveau
29%spreekt van "goede aansluiting arbeidsmarkt"
67%is tevreden over de studiekeuze

aansluitende masteropleidingen

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RUGArts, Policy and Cultural Entrepreneurshipgeen aanvullende eisen
RUGCultural Leadership research+ aanv. eisen
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RUGFilm and Contemporary Audiovisual Mediageen aanvullende eisen
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Amsterdam VUEngelse literatuur in een visuele cultuur+ aanv. eisen
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RUGReligion and Cultural Heritage+ aanv. eisen
Amsterdam VUVisual Arts, Media & Architecture research+ aanv. eisen

Potentiële beroepen

arts policy and marketing
criticism and analysis
other job possibilities
research positions
bron: StudieData


Student Ambassador Joanna Zienkiewicz

Student Ambassador

Student Ambassador Susanne van Rest

Student Ambassador

Judie Bogers MA

Study Advisor

Admission Office

Contact the admissions office with any questions on your previous education and language tests.

T: +31-(0)50 363 8976
Meer informatie?
Bezoek de website van deze opleiding.

open_in_newstudy website