Media Studies

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
Media are at the heart of contemporary life. From social media to print, from websites to television, from search engines to apps: our understanding of the world is shaped by media.

Media have a major impact not only on how we communicate with one another, but also on how societies are organised: culturally, politically and economically. This programme focuses on the informative and social function of media and applies 'culture' in its anthropological definition: as the ideas, customs and social behaviour of particular (groups in) societies.

You will acquire knowledge and understanding of how different media platforms operate and interplay; how media systems are underpinned politically and economically; and how patterns of media use, production and content develop and change. You will learn to apply different types of academic research methods on a variety of topics. You will develop professional skills to help you perform in media-related internships and jobs.

The programme's distinctive features are:

  • an international, comparative and interdisciplinary set-up
  • a focus on the informative and social function of media
  • emphasis on the practices of media use and production
  • attention for professional skills


open_in_newstudy website


diplomaBA Media en Cultuur
typeregulier, 180 EC
start1 september
taalvolledig English
opleidingsduur3 jaar voltijd
heeft geen numerus fixus
heeft een honours programma
Victor Bouwmeester, student Media Studies

Waarom aan de Rijksuniversiteit?

The programme has a specific focus on the informative and social function of media, providing a comparative perspective by studying media in their cultural, international, historical, economic and political contexts, using methods and theories from social sciences. It has attention for the practices of media use and production, as well as for professional skills. The perspective of other programmes is more often grounded in popular culture, arts, language and/or film and television studies.

Open dagen en meeloopdagen

Open dag
Open dag voor studiekiezers die informatie willen over maximaal drie bacheloropleidingen.
Open Dag
Breng een bezoek aan de bacheloropleidingen van de RUG
Student for a day Media Studies Groningen
Register on request by mailing
Open dag Groningen
Breng een bezoek aan de bacheloropleidingen van de RUG.
Open dag Groningen
Breng een bezoek aan de bacheloropleidingen van de RUG


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opbouwThroughout the curriculum there are three distinctive learning pathways: theoretical, methodological and professional. They aim to provide the students with the combination of a solid knowledge base, sound methodological training, substantial theoretical understanding and a thorough preparation for the labour market.

Students earn 150 ECTS credits in their major, 30 credits can be filled with a choice of a minor during the third year of the programme.
1e jaar Students get familiar with media platforms and industries and with Media Studies as a discipline, as well as acquiring the necessary academic skills.
Media Platforms and Industries I
5 EC
Media, Culture and Society
5 EC
Studying Media in Everyday Life
5 EC
Media Platforms and Industries II
5 EC
Academic Skills
5 EC
Media History
5 EC
Digital Culture
5 EC
Introduction to Media Studies I
5 EC
Professional Writing
5 EC
Media Spaces and Practices
5 EC
Introduction to Media Studies II
5 EC
Social Lab
5 EC
2e jaar The focus shifts to a thorough theoretical and methodological training. Besides mandatory courses, students follow a profile of their choosing: Audiovisual Culture, Creative Industries, Digital Cultures, Journalism Studies or Politics and Global Citizenship.
Audiovisual Culture
5 EC
Profiles (elective courses, with choice from Audiovisual Culture, Creative Industries, Digital Cultures, Journalism Studies, Politics and Global Citizenship)
10 EC
Profiles (continuation of chosen profiles)
10 EC
Analysing Media Texts
5 EC
Profiles (continuation of chosen profiles)
5 EC
Media Theory I: Mediatisation and Effects
5 EC
Analysing Media Production and Use
5 EC
Profiles (continuation of chosen profiles)
5 EC
Transmedia Production
5 EC
Media Theory II: Form and Thecnology
5 EC
3e jaar Students do (semi-)independent research as well as make a choice as to which minor they would like to follow.
Minor (elective)
15 EC
Minor (elective)
15 EC
Specialization course
5 EC
Research Seminar/Thesis Lab
5 EC
Thinkers and Theories
5 EC
Research Seminar/Thesis Lab
5 EC
10 EC


minor Minors

The fifth semester of your studies is dedicated to your Minor: a coherent set of future-oriented course units. It prepares you for a follow-on Master's degree programme or for entering the labour market. You can opt for a Career Minor, a Minor abroad, an At work in the Netherlands Minor, a University Minor or a pre-Master's Minor. Use the link above to find out more about the content of these Minors.


taal van onderwijs100% en
onderwijsopzet60% zelfstudie
15% theorie
25% praktijk
case study, literature study, oral presentation, internship, computer exercise, research, research project, research proposal, lecture, group assignment, portfolio, group discussion, poster presentation, individual assignment, practicum, self study, project, seminar
instruction modes
The programme offers a range of learning and teaching methods that aim at self-development, with the support and inspiration of staff members. Much face-to-face teaching takes place in small-scale group research assignments, seminars and learning labs. In year 1 and 2 students are organized in intercultural learning communities or year groups of 20 students, allowing them to get to know each other, encouraging and stimulating one another to finish courses and the degree succesfully and in time.
The academic staff has a highly international profile, with work experience in a variety of cultural settings. They have experience with international academic collaboration, conferences and publications. This connects to the increasing global nature of both the practices of media production and consumption as well as the field of Media Studies. Professional skills courses are taught by active and renowned media practitioners with relevant and up-to-date experience and industry knowledge.
study guidance
If you have any questions or doubts about your studies, you can always contact the study advisor. He or she knows all the ins and outs of the programme, the profiles offered, studying abroad and personal planning. Study advisors are impartial and everything that is discussed is treated confidentially. They can also help you find the right institutions and student desks for any problems you might encounter..
study abroad
To further encourage the international profile of the students, the programme structure allows students to spend one semester at a partner university abroad in the third year of their studies. The Department offers exchange programmes within the framework of the Lifelong Learning Erasmus and Marco Polo.
bindend studieadvies
  • minimaal 45 EC in de eerste 12 maanden

You will be offered study advice after first year of study. You can expect a positive result if you have earned more than 45 ECTS credit points (out of a total of 60 ECTS). If you have earned fewer than 45 ECTS and are issued a negative result, you will not be allowed to continue with your degree programme.
You will receive preliminary study advice in December to make sure that you know where you stand. Please contact your study advisor as soon as possible if you have any questions about the BSA system.
N.B. Some degree programmes use a tutoring system; please check with your study advisor.

honours-/excellence program Honours Programme

The Bachelor's Honours Programme is a complementary programme of 45 ECTS that you can follow next to your regular Bachelor's degree programme. There is no extra tuition fee.

The Programme has a duration of two and a half year, in which deepening and broadening of knowledge and understanding are central themes. On that account the interdisciplinary approach will be very important, next to intensifying the knowledge of your own degree programme. Together with other students from all faculties you will look into scientific and social issues from different disciplinary angles.

Toelating en studiekosten

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1 september 2018
aanmelding deadline : 1 mei 2018
wettelijk tarief : € 2060
instellingstarief : € 2060
niet-EU/EER studenten : € 8300
1 september 2019
aanmelding deadline : 1 mei 2019
collegegeld nog niet bekend
toelaatbare profielen
VWO C&Mtoelaatbaar
VWO E&Mtoelaatbaar
VWO N&Gtoelaatbaar
VWO N&Ttoelaatbaar
hbo-pDutch students with a 'hbo-propedeuse' diploma need to meet the language requirements mentioned in the Teaching and Examination regulations.

For Dutch students a VWO diploma suffices.

Dutch VWO diploma, a German Abitur, an International Baccalaureate diploma, a European Baccalaureate or another diploma that is sufficient for acceptance to a Dutch university.

studie kosten
bron: Rijksuniversiteit Groningen
bedrag kostenpost
€ 200levensonderhoud
€ 650studiematerialenper jaar
€ 307visa/permitvoor de gehele opleiding
€ 350
inbegrepen in collegegeld

estimated monthly costs

bron: Nibud
303kamerhuur in Groningenrond het landelijk gemiddelde
172collegegeldop basis van € 2060 per jaar
80studieboeken en -spullen
77uiterlijkkleding, kapper, schoenen
132vrije tijdstappen, uit eten, vakantie
42vervoernaast de OV-kaart

€ 1171totale maandelijkse uitgaven landelijk gemiddelde is € 1181
Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven


230 studenten volgen deze opleiding
63% daarvan is vrouw
66 eerstejaars gestart in 2017
59% daarvan is vrouw
28510 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: StudieData

Op kamers in Groningen

55216studenten studerend
31914studenten woonachtig   
€ 303gemiddelde kamerprijs
kamer betaalbaarheid
21 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête

aan het woord: studenten en docenten

Studentambassadeur Victor Bouwmeester
Study a relatively modern science in considerable depth

'I spent a long time looking for a programme that I was interested in and which I thought would provide me with good career options for the future. During the Media Studies programme, you study a relatively modern science in considerable depth. To my mind, the programme combines theory and practice in a way that suits today’s style of education...

lees verder ...
Patricia Zayan
I'm interested to see how much media influences our society and us as individuals

About PatriciaHi! My name is Patricia Zayan and I am half French and half Dutch. I grew up in many different countries across the world such as China, Cuba, Indonesia and Kenya amongst others. As I was exposed to many different cultures and people from an early age on, my interests mainly include the learning of languages, discovering new cultures and traditions and first and foremost food! I love cooking and eating and especially trying out new dishes and exploring new flavours.

Why Media Studies?I chose to do Media Studies for a variety of reasons...
The interesting part about that is to see how much media influences our society and influences us as individuals. I am also really interested in the more business side of media; that is how media can increase the popularity of a business and increase revenues and sales profits.
Why Groningen?I chose Groningen because both my parents lived here when they were university students and they really enjoyed their time here. They remembered Groningen as a lively student city with a lot of activities to do and buzzing with young and vibrant people, and they were not wrong. Furthermore, the testimonies of alumni of the university only increased my desire to go, with RUG ranking in the top 100 universities in the world when I decided to come here, it only seemed like the most fitting option for me.
Career perspectiveAs most people at my age, I am not quite sure what I want to be when I’m ‘older’, however I do know that I would like to get a master’s degree in International Business after my bachelor. I hope to find a job where I can travel the world as much as possible and, in my own way, contribute to society.
Good adviceThe best advice I can give to all prospective students is to approach one of us if you have any doubts or questions. The reason I say this is because when I was applying I lived all the way in China so attending open days was definitely not an option. On top of that I was too scared to actually email anyone for advice or help and I can tell you it would have made my move a lot easier had I actually done that. Finally, if you start feeling nervous and stressed out, don’t forget that there are thousands of students going through the same process as you and that it will all be ok in the end.

lees verder ...
Alexander Bayer
In the “social lab” we analyse our own media use, which makes us all the more aware of the media's influence

I moved from Germany to the Netherlands to study International Business Management in Rotterdam. I wanted to learn more about how to set up your own business, but IBM turned out to involve a lot of maths, so it wasn't really for me. I dropped out of the degree programme during the first semester and went to work for a while on social media marketing at a webshop.

In marketing, you have to know how to get through to your audience, so I started looking for a degree programme focused on the future, something new...
What I really like about Media Studies is learning about the information era in which we live and how powerful and influential the media are. For example, we don’t choose what news we read any more – instead, we have apps that do that for us. In the “social lab” we analyse our own media use, which makes us all the more aware of the media’s influence. To study Media Studies, the most important things are to be a critical thinker, to not just take what you see in the media as fact and to be able to think outside the box.

lees verder ...
Rutger Brood
werkzaam als Online Marketeer bij NDC Mediagroup
Online Marketeer at NDC Mediagroup

'I work for a newspaper publisher as an online marketer. News media, especially print media, are still in the transition towards digital business models that started a couple of years ago. It's my job to examine our current digital news products and advise on their development, as well as to introduce new digital initiatives.

The job combines my fields of interest; online marketing and journalism. My desk is in the middle of the newsroom, an atypical but interesting office environment...
Not that it told me what to think, but my courses and professors provided me with a thinking-structure so to speak. It changed my perspective on literature, art, culture, and life in general.
I enjoy what I do, but student exchanges and a year of studying abroad gave me an appetite for new environments as well. I'm ambitious in the sense that I like to grow, learn and be successful. How, where and when? We'll see.'

lees verder ...
Rik Smit
werkzaam als PhD student in Media Studies
PhD student in Media Studies

While writing my master's thesis, I discovered my passion for research. Now I'm working towards a PhD in Media Studies, and my research project is on the relationship between media and collective memory.

Media are extremely important to how we remember and how cultures operate. On the one hand, media provide 'the first draft of history'. On the other, we use all kinds of media - from statues to movies - to memorialize important events...
My dream would be to continue teaching and doing research at a university. I'd like to combine this with minor jobs at advisory boards for media and maybe one day have my own column in a major newspaper or magazine.

lees verder ...


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1/4 Rijksuniversiteit
Media Studies
€ 303 gemiddelde kamerhuur
4.1/5 studenttevredenheid
? eerstejaars
?% vrouw
6 uur contacttijd/week
100% Engelstalig
2/4 UU
Media en cultuur
€ 336 gemiddelde kamerhuur
4.0/5 studenttevredenheid
? eerstejaars
?% vrouw
6 uur contacttijd/week
100% Nederlandstalig
3/4 UU
Media and Culture
€ 336 gemiddelde kamerhuur
? studenttevredenheid
? eerstejaars
?% vrouw
? uur contacttijd/week
100% Engelstalig
4/4 UvA
Media en cultuur
€ 424 gemiddelde kamerhuur
4.0/5 studenttevredenheid
97 eerstejaars
69% vrouw
6 uur contacttijd/week
100% Nederlandstalig
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Feiten en / studie in cijfers


De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In hebben meer dan 200.000 studenten hun oordeel gegeven over hun studie en instelling.

Media Studies aan de Rijksuniversiteit Groningen is beoordeeld door respondenten. Gemiddeld waarderen ze de opleiding met uit 5.
bron: Rijksuniversiteit Groningen
student tevredenheid 4.1 4.0
aantal eerstejaars 108
ervaren contacttijd per week 6
doorstroom naar tweede jaar 95%
diploma binnen 4 jaar
werk op niveau in 1,5 jaar

Studie in cijfers

In deze tabel staan resultaten van deze studie in cijfers uitgedrukt. Hiermee kan je vergelijken hoe deze opleiding het doet in vergelijking met dezelfde opleiding bij andere onderwijsinstellingen.

Na de studie

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As a graduate you may choose to continue your studies in a master's programme in Media Studies or a related field. You could also opt for a research master, if you are thinking of a academic career. Of course you could also start your career in media or the creative industry, or in any other field that has job openings like strategy consultant, social media analist, policy advisor, digital content producer and the like.

Beroepsperspectief / arbeidsmarkt

As a graduate of Media Studies you have acquired the skills you need for the job market of the 21st century: creativity, critical thinking, communication, collaboration and commitment. Employers, whether in profit or non-profit organisations, are looking for people that are able to combine practical, conceptual and strategic thinking - exactly what we aim for with this degree.
current job market
bron: arbeidsmonitor
€ 1670gemiddeld bruto maandloon
39%kans op een vaste baan
45%kans op een voltijd baan
23%kans op een baan op niveau
34%spreekt van "goede aansluiting arbeidsmarkt"
59%is tevreden over de studiekeuze

vergeleken met andere studies

zoektijd baanzeer slecht
salaris na 1,5 jaar zeer slecht
kans op een vaste baan gemiddeld
bron: Elsevier beste banen 2015

aansluitende masteropleidingen

Tilburg UniversityArt, Media and Society+ aanv. eisen
Amsterdam VUComparative Arts & Media Studies+ aanv. eisen
ErasmusBusiness Administration+ basiskennis
RijksuniversiteitDigital Humanitiesgeen aanvullende eisen
RijksuniversiteitEuroculture (EM)geen aanvullende eisen
RijksuniversiteitEuropese Studiesgeen aanvullende eisen
UvAPreservation and Presentation of the Moving Imagegeen aanvullende eisen
RijksuniversiteitJournalism (English taught)+ motivatiebrief
+ instaptoets
RijksuniversiteitJournalistiek (NL)+ aanv. eisen
UvAMedia Studies (research MA) researchgeen aanvullende eisen
Universiteit LeidenFilm and Photographic Studies+ aanv. eisen
Universiteit LeidenJournalistiek en Nieuwe Media+ aanv. eisen
UvATelevision and Cross-Media Culturegeen aanvullende eisen
Amsterdam VUVisual Arts, Media & Architecture research+ basiskennis
+ motivatiebrief
+ cijfergemiddelde

Potentiële beroepen

  • advisor/consultant
    Advise on the e-consulting strategy for a major health institution.
  • content and campaign manager
    Develop the website and the social media campaigns for a commercial broadcasting organisation
  • digital productmanager
    Develop and optimalize the digital product range for a medium sized youth and education publisher.
  • social media strategy advisor
    Develop and implement the social media strategy for a non-profit crowd sourcing organisation.
  • webtv producer
    Produce audiovisual content for a digital television channel.
bron: StudieData


Erika Kastelein MA

study advisor

Bureau Studentzaken

You can contact Bureau Studentzaken to make an appointment with the study advisor.

Meer informatie?
Bezoek de website van deze opleiding.

open_in_newstudy website